the first three pages, introducing the "type is . . ." section of the book.
reaction to an article about perspective in art and how a good artist can make you think exactly how they want you to think.
reaction to an article by Chip Kidd discussing the imagery in the composition being far more important than the typography.
article discussing the impact of art on society as well as the impact of society on art.
reaction to a talk by Paula Scher where she described creativity as a small act of rebellion, so this article did not feature words (as a defiant act).
the idea of trying too hard and "killing" your ideas, designed in the style of an old murder mystery cover.
reaction to a Michael Rock article addressing the current trends of making something look sloppy or grungy in order for it to look more "real".
the final filler page.